While heading up the production team for “The Marketing Group”, an in-house marketing agency at one of the world’s largest apparel companies (PVH), I directed this spot during one of our campaign filming days. We had no time and hadn’t planned on banking a commercial during this shoot. We were lucky enough to secure seasoned DP John Engstrom and his rockstar team from FLUG to help us with the filming. I created the concept and shot list on the fly, directed that day, and edited the spot back at our facility. The spot went to air a few weeks later. A fun one!