Warner’s commercial “believing it” for their “no side effects” collection was my first project as an agency producer. I spent months with the EVP and SVP of the agency prepping the creative and production. We were lucky enough to have talented director Adam Reid on board to shepherd the project’s creative and execution. We also had the incredible Director of Photography Pete Konzcal on set who made all of the light soft and beautiful. The crew at Northern Lights handled all post-production for the core 60 and my post team handled all of the cut-downs and distribution.